Built By Fundraisers, For Fundraisers
Strong fundraising requires more than data.
It requires the right insight, delivered with clarity and purpose—and it requires meticulously tracked costs, so you gain a true return on investment analysis. That’s why we built Merlin®, our exclusive reporting platform, from the ground up to give nonprofit leaders complete visibility into their program.
Digital Campaign Reporting
Merlin® delivers a 360-degree view of all your campaigns and programs across all channels. With more than 35 different reports and 50+ views of your data, from top-level executive summaries to detailed segment information, everything you need is right at your fingertips.
Key Stats Snapshot
For leadership, board meetings, or campaign planning, our Key Stats Snapshot delivers the top-level metrics that matter. See year-over-year revenue, high-value donor trends, monthly campaign performance, and more—all in one clean, visual dashboard.
Testing
Avalon’s Testing Dashboard monitors and validates all tests across channels and across fiscal years. Merlin® houses an ongoing testing log that includes results and rollout decisions, so you never lose sight of what worked, what didn’t, and why.
Contact Avalon to learn how our reporting and analysis can help you lead with data and grow with intention.
