Empowering Nonprofits with
Expert Fundraising Strategies
Turning Insight into Impact. Built to Navigate a Changing Landscape.
Our Services
Direct Mail
Digital
Analytics
Creative
We’re a woman-owned, progressive, independent firm focused on fundraising.
These are the qualities that drive our approach to relationship-based nonprofit marketing that puts the donor at the center of everything we do. As a full-service agency working exclusively with nonprofits, we take a data-informed approach to fundraising.
It’s an approach centered on donors—not just channels—because humans don’t experience your mission in singular silos. We focus on what works, leveraging every channel strategically, challenging the status quo, and uncovering new ways to expand your reach, deepen impact, and raise more revenue.
Case Studies
Want to know how we reinvigorated lapsed donors or optimized online donation pages to increase response? Check out a few moments we’re particularly proud of, then get in touch to see how Avalon can help you
Increase in response rate
Reinventing Renewals
When your membership renewal response rates are softening, what kind of approach do you need to break through the noise and reach your members in new ways?
Converting Visitors into Donors with Smart, Automated Follow-Up
Leveraging e-commerce tactics for fundraising.
To boost online donor conversion, the National Parks Conservation Association (NPCA) piloted an innovative “abandoned donation” strategy—an approach adapted from the e-commerce world and customized for nonprofit fundraising.
In cost savings!
higher response rate
and DOUBLE the net revenue
Drive-to-Web Postcard Success
In short, yes! Our campaign overall raised five times more revenue than the previous year. We don’t see online and offline fundraising as competing—we approach fundraising holistically and understand that donors interact with your mission on an intertwined journey.
News & Ideas
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Avalon Dispatch 11.11.2025
In today’s @AvalonFYI dispatch, you will find the latest on GoFundMe’s nonprofit pages, how donor motivations shift with age, a leadership test, late night TV, and more. Read it here!: Dear friend…
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Avalon Dispatch 11.04.2025
In this week’s @AvalonFYI dispatch, discover how brands are responding to the Louvre heist, conference news, why leaders need a growth mindset, turkeys we love, and more. Read this week’s dis…
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Avalon Dispatch 10.28.2025
In today’s @AvalonFYI dispatch, you will find the latest on GoFundMe’s nonprofit pages, how donor motivations shift with age, a leadership test, late night TV, and more. Read it here!: Dear friend…
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Avalon Dispatch 10.21.2025
In this week’s @AvalonFYI dispatch, you will discover the future of donor trust, a transformative gift for African American cultural heritage, the growing importance of AEO (answer engine optimizati…
