Data-Driven Insights that Maximize Your Fundraising Results

The Foundation for Smart Strategic Decisions

Donors engage with your mission across channels, touchpoints, and time. Avalon Analytics brings these into focus by integrating performance data, giving behavior, and revenue trends into a comprehensive view of program impact and opportunity, allowing you to make informed decisions that advance your mission.  

Powered by our proprietary Merlin^® platform, Avalon Analytics consolidates cross-channel data into executive-ready dashboards and deep audience-level campaign reporting. With more than 35reports and 50+ views, you’ll gain full visibility into your file and donor lifecycles—from acquisition, appeals, and renewals to sustainers, mid-level, and major donor development. We go beyond surface-level metrics to uncover emerging trends, assess risks, and quantify the financial implications of key decisions. Plus, we give you the tools to communicate performance metrics and KPIs with stakeholders.