Case Studies
Causes
Programs
Services
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Reinventing Renewals
Situation On the heels of the pandemic, direct mail renewal response rates for Friends of the Smithsonian (FOS) began to soften, while the quarterly renewal telemarketing program had grown increasingl…
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Sustainer-First Strategy Boosts Gifts and Revenue
Situation Avalon’s analysis showed that for the National Trust for Historic Preservation, the value of their sustainers was significantly higher than the average non-sustainer member. So, we set…
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Reimagined Campaign Motivates Upgrades
Situation The National Air and Space Museum invites supporters to give a philanthropic gift starting at $100 to the museum in exchange for having their name, or the name of someone special, added to t…
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Integrated Planned Giving
Situation Avalon conducted a multichannel planned giving campaign for the Humane Rescue Alliance. Solution We coordinated with Giving Docs to deploy planned giving communications across direct mail, e…
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Drive-to-Web Postcard Success
Situation The National Air and Space Museum invites supporters to give a philanthropic gift starting at $100 to the museum in exchange for having their name, or the name of someone special, added to t…
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Donation Form Optimization Boost Giving
Situation Hypothesis: A multistep donation form (test) provides a better user experience than a single scroll form (control) and therefore will lift performance. Solution A multistep donation form (te…
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Converting Visitors into Donors with Smart, Automated Follow Up
Situation To boost online donor conversion, the National Parks Conservation Association (NPCA) piloted an innovative “abandoned donation” strategy—an approach adapted from the e-commerce world a…
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Successful Reduced Appeals Strategy
Situation Appeal mailings play an important role in retaining and educating donors, especially for the National Parks Conservation Association (NPCA). However, with postage rates rising, and paper pri…
