From the beginning, we’ve been a unique agency: woman-owned, mission-driven, and proven effective. These are the qualities that drive our approach to relationship-based nonprofit marketing that puts the donor at the center of everything we do.
Who We Are
Avalon was founded in 1997 by Ann Herzog and Allison Porter. Today, Avalon is owned solely by Allison Porter, and we value our independence as an agency because we remain accountable to our clients and their mission rather than to shareholders, boards, or private equity firms.
We are best known for our data-informed approach to fundraising. It’s an approach that centers on people, not just channels. Humans don’t engage with your mission in isolated moments; they move through it via complex, connected journeys. That’s why we create integrated direct marketing strategies across direct mail, email, paid media, texting, and web to deliver seamless, donor-centered experiences that drive results.
Our storytelling is rooted in authenticity, compassion, and respect. This philosophy is embedded in our creative process and guided by our Fundraising Choice Points initiative, which challenges industry norms to ensure our work is inclusive, equitable, and emotionally intelligent.
In this busy, hyperconnected world, donors are careful with their time and attention. It’s why we strive to create work that adds value, not noise, and build powerful omnichannel strategies that connect with your audience and inspire action.
Our Proven Expertise
Since 1997, Avalon has helped nonprofits:
- Break fundraising records with multichannel campaigns.
- Increase donor retention and lifetime value.
- Attract younger supporters through innovative digital strategies.
- Build sustainable giving programs for long-term growth.
Our clients’ success stories are a reflection of the partnerships we build and the commitment we bring to every campaign.
Partner with Avalon
We know that every dollar we raise is more than funding. It’s the promise of a better tomorrow. When you work with Avalon, you’re choosing more than an agency. You’re gaining a dedicated partner in your mission.
Our team is passionate about creating strategies that inspire action, strengthen donor relationships, and deliver measurable results. Let’s build on that promise together.
Industry Involvement
Avalon is proud to be an active member and contributor within the direct marketing fundraising community
